Overview
INIT is a label that reveals the STEM technologies that live in products from clothes to consumer electronics; acts as a “nutritional panel” for what’s inside.
A layered information system that enables consumers to dive deeper into STEM “ingredients.”
By celebrating these less visible aspects of the product, INIT piques curiosity about STEM, teaches about the technology under the hood, and attracts more STEM participation.
The Team
Peter Hinssen
Nancy Liu
Chris Redlitz
Tom Serres
Bettina Warburg-Johnson
Brian Wong

Overview

  • INIT is a label that reveals the STEM technologies that live in products from clothes to consumer electronics; acts as a “nutritional panel” for what’s inside.

  • A layered information system that enables consumers to dive deeper into STEM “ingredients.”

  • By celebrating these less visible aspects of the product, INIT piques curiosity about STEM, teaches about the technology under the hood, and attracts more STEM participation.

The Team

  • Peter Hinssen
  • Nancy Liu
  • Chris Redlitz
  • Tom Serres
  • Bettina Warburg-Johnson
  • Brian Wong
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